Located in the shadow of New York City, with the flowing Hackensack River running through its center, FDU gave us a remarkable opportunity to revitalize a storied athletic department.
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With a unique mascot like 'Knightro,' the charging knight horse, we had the opportunity to contrast a more stoic and tall 'FDU' wordmark with a dynamic and distinct mascot logo. To complement the tall wordmarks, we designed a lower x-height version in multiple weights, providing greater versatility.
